One of the things we love the most about our Parker Thatch community is how many different types of people make it up. While there are qualities we imagine most of you have in common—an appreciation of clean, functional design, a desire for quality-made styles that you don’t have to be precious about, a love of idiosyncratic brands that strike a balance between playful and polished—we like thinking about the various personalities who have made their way to us over the years. From extremely cool moms to extremely hot messes, let’s celebrate a few of our PT peeps.
The Stickler
She’s ready for everything and we mean everything, the Stickler likes (ahem, needs) everything to be just so in every aspect of her life, bag very much included. But you know what, when someone needs an Advil or an Altoid or a phone charger, she’s ready and waiting.
The Cool Mom
She’s not a regular mom, she’s a…you get the idea. Forever ready with a snack, a sippy cup, a band-aid and—in true emergencies—an iPad, the Cool Mom keeps it all together without sacrificing even one little bit of her cred.
The Hot Mess
And first in line for that charger, it’s the Hot Mess. To know this whirlwind is to love her. Her unread messages are in the quadruple digits, she’s running late to…literally everything and she has something super important to tell you but can’t remember what it was. Lucky for her she has a chic way to carry all that chaos.
The Culture Vulture
Always reading the most fascinating new book, never without a handful of recommendations for what to do, see, hear and eat in pretty much every city, the Culture Vulture is permanently dialed in. That new restaurant you’re dying to try? Yep, she’s got a reservation.
The Overachiever
Organized. Hydrated. Prepared. Somehow takes 25 meetings a day and still has time to help you solve all your problems, hit the gym, sign up for that half marathon and try that new dinner recipe she saw in the Times.
The Cool Cucumber
She’s chill, not in a metaphorical way. The Cool Cucumber has been planning for this week’s blizzard for her whole life. Hand warmers? Check. Extra layers? Check. A thermos full of something hot to drink? Yep she’s got that too. And to carry it all—and extra roomy and extra cozy bag, of course.
The Night Owl
You know those people who are always up for something, whether that means midday martinis or midnight karaoke? That’s the Night Owl. She actually knows what a “desk to dinner” fit looks like, because she’s the master of it. So where does she get all that energy? We honestly have no idea.
Which one are you??
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xo,
Team Parker Thatch
Love this personality-driven approach to product positioning. The archetypes work so well bc they sidestep the usual lifestyle marketing tropes and just acknowledge people's actual day-to-day chaos. I'm defintely somewhere between Hot Mess and Culture Vulture, and seeing that reflected makes the brand feel way less aspirational and more like it gets it. Smart move skipping the usual 'elegant professional woman' cliche.