Love this personality-driven approach to product positioning. The archetypes work so well bc they sidestep the usual lifestyle marketing tropes and just acknowledge people's actual day-to-day chaos. I'm defintely somewhere between Hot Mess and Culture Vulture, and seeing that reflected makes the brand feel way less aspirational and more like it gets it. Smart move skipping the usual 'elegant professional woman' cliche.
Love this personality-driven approach to product positioning. The archetypes work so well bc they sidestep the usual lifestyle marketing tropes and just acknowledge people's actual day-to-day chaos. I'm defintely somewhere between Hot Mess and Culture Vulture, and seeing that reflected makes the brand feel way less aspirational and more like it gets it. Smart move skipping the usual 'elegant professional woman' cliche.
Love that this resonates!! Hot Mess meets Culture Vulture for the win!